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Cross Cultural Business Conference 2024

March 15 - March 17

The CCBC 2024 “Resilience Redefined: Thriving Amidst Change” provides an opportunity to advance knowledge and discuss the latest developments in the fields of Global Business, Marketing, Sales and Service Management, Innovation and Entrepreneurship, Higher Education Research, Teaching and Learning and Human Resources Management.

The submission deadline for the full papers and case studies is March 15th, 2024.

Announcement: Workshop on Co-Developing Teaching Case Studies

The CCBC is pleased to announce a workshop as part of the conference agenda, aimed at the co-development, improvement, and advancement of teaching case studies. This workshop is designed for the scientific community, particularly educators who are currently working on or planning to develop teaching case studies.

Participants are encouraged to bring their ongoing case studies or nascent ideas to the workshop. The objective is to foster a collaborative environment where educators can co-develop their teaching case studies or receive valuable feedback from their peers. The workshop is open to those who have a preliminary idea, those seeking a real-world company for their topic, or those wishing to adapt their case study in light of disruptions caused by AI tools such as ChatGPT.

More information: CCBC 2024 

Contact: cc-conference@fh-steyr.at 


March 15
March 17
Event Category:


University of Applied Sciences Upper Austria, Campus Steyr


FH Upper Austria, Steyr Campus