The Official Logo of the International Association of University Presidents centers on an ornamental palmette, resembling the fronds or leaves of the palm tree. Common in ancient Egypt, Greece, and Rome, the palmette is long associated with ideals of peace, union, and human harmony through education. The blue color is retained in the seal to reflect the commitment of IAUP to the United Nations ideals of cosmopolitan peace. The Official Logo of the International Association of University Presidents is used for official communication and correspondence, print and electronic publications, sponsorships, and other public business.
The Official Seal of the International Association of University Presidents was adopted soon after its founding in 1964. The symbolism of the seal combines heraldic elements, including the scroll, shield and, crossed ink pens, as well as uniquely modern elements, particularly the representation of planet earth as it might appear from polar orbit (a motif shared with the emblem and flag of the United Nations). The blue of the seal, reminiscent of the color used by the United Nations, is intended to reflect the commitment of IAUP to the UN and its ideals. The Official Seal of the International Association of University Presidents is proudly displayed at official meetings of the organization, particularly the Triennial meeting of the IAUP General Assembly, and is affixed on official IAUP documents, such as awards and other formal recognitions.